Create
She's Sofishticated aims to explore women's creativity in fashion forward fishing, apparel, outdoor gear and tactical bags for women and children.
If you have an idea/bag design, we want to hear about it! We will host annual contests for new t-shirt, sticker, hat, and even fabric designs for our bags!
The website will host testimony from women who love to fish, and a quarterly newsletter to keep you up to date with new products and stories of our customers, partners, and donation recipients.
encourage
The primary goal of She's Sofishticated is to give women confidence and encourage them in the sport of fishing (and as a side effect, other outdoor sports!). We want women from ages 0-100 to gain confidence in trying something new!
Bags will have the option to include "Fishing for Beginners" instructions for knot tying, how to change out your line, what kind of lures and bait to use for certain situations, and "must have" gear to make fishing a breeze.
give back
As a single parent of six years, I want to give back to other women who maybe don't have the resources and support I have been lucky to have. To do this, She's Sofishticated aims to give back to the community with a percentage of proceeds going to establishments that support women and single parents (YWCA, LifeHouses LLC, Big Brother's Big Sisters, Friendship Center, Florence Crittenton, & others)
Additionally, we want to emphasize employing young women, and single parents who require flexible schedules and living wages.